Built on Real Business Experience
We started ranolipvex because we saw too many businesses struggling with financial strategy decisions that could make or break their future. Our approach comes from years in the trenches, helping companies navigate everything from cash flow challenges to growth funding decisions.
Why We Do This Work
Back in 2019, I watched a brilliant tech startup fail not because their product wasn't good enough, but because they couldn't manage their runway properly. They had customers, they had demand, but they made some basic financial planning mistakes that cost them everything.
That experience stuck with me. So many business owners are incredibly smart about their industry but haven't had the chance to really understand the financial side of running a company. They're making decisions with incomplete information, and it's costing them opportunities.
"We believe every business owner deserves to understand their numbers well enough to make confident financial decisions. It shouldn't be mysterious or overwhelming."
The People Behind ranolipvex
Our team brings together practical business experience with a genuine interest in helping companies succeed. We're not consultants who've never run a business ourselves.
Finn Bjornsson
Lead Financial Strategist
Previously CFO at two successful Australian startups. Finn specializes in helping growing companies build financial systems that actually work in the real world, not just on spreadsheets.
Real Experience Matters
Our team has collectively raised over $50 million in funding, managed budgets through economic downturns, and helped dozens of companies improve their financial operations. We teach what we've actually done, not just theory.
Rosalind Holloway
Business Strategy Consultant
Former investment banker turned entrepreneur. Rosalind brings deep expertise in financial modeling and has personally navigated the challenges of scaling a services business from startup to acquisition.
How We Approach Business Education
We've learned that effective business education needs to be practical, honest about challenges, and focused on building real skills that work in actual business situations.
No Academic Theory
We focus on practical skills you'll use within weeks of learning them. Every concept comes with real examples from businesses we've worked with, not theoretical case studies that sound nice but don't help when you're facing actual decisions.
Honest About Challenges
Running a business is hard. We don't pretend otherwise. Our programs prepare you for the real challenges you'll face, including the mistakes we've seen companies make repeatedly. Better to know what to watch out for.
Ongoing Support
Learning doesn't stop when a program ends. We stay connected with our clients because questions come up when you're implementing new financial strategies. Having someone to ask makes a huge difference in actually applying what you've learned.
Built for Australian Businesses
We understand the specific challenges of running a business in Australia — from dealing with different state regulations to understanding how local funding options work. Our content reflects the reality of operating in the Australian market.
Whether you're dealing with GST implications, understanding R&D tax incentives, or figuring out the best structure for your business, we've been through these decisions ourselves and can help you navigate them more confidently.
Explore Our Programs
Looking Ahead
We're working on expanding our programs to cover more advanced topics like international expansion financing and acquisition strategies. Based on feedback from our current clients, we're also developing more targeted content for specific industries where financial planning has unique challenges.
Our goal remains the same though — helping business owners make better financial decisions with confidence. If you're curious about whether our approach would be helpful for your situation, we're always happy to have a conversation about what you're working on.
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